Conventional Wisdom and American Elections by Jody C. Baumgartner & Peter L. Francia

Author:Jody C. Baumgartner & Peter L. Francia
Language: eng
Format: epub
ISBN: 9781442200890
Publisher: Rowman & Littlefield Publishers

Can these, or any other patterns, be detected in news coverage of presidential campaigns? Is news coverage of presidential campaigns biased, or less than adequate or complete? Fortunately, there is an abundance of research informing us on this subject. Most scholars have concluded that there is no convincing evidence of media bias in either a liberal or a conservative direction. One recent and comprehensive study found no ideological or partisan bias in newspapers, and a slight, but statistically insignificant (meaning the authors question the findings) Republican bias in news magazines and Democratic bias on television.20 In fact, some suggest that because reporters tend to be more liberal they overcompensate to some extent in their treatment of political candidates, slightly favoring Republicans.21 Does the fact that there is no discernable ideological or partisan bias in the news mean that we always get the complete story? The answer is, decidedly not. In the next section we illustrate that the true bias in news coverage of campaigns is of a commercial nature.

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